Thursday, February 02, 2012
COOL ( Country of Origin labelling )
The lavosh turned out crisp and lovely; I tried them with a slice of tomato from the garden for with my morning coffee. SO why am I on about this?
I read in the " NZ Farmers Weekly, " ( no apostrophe I notice ) that comes free to our mail box an article written by Alan Emerson about New Zealand brands we used to trust ( Heinz Wattie and McCain ) are mixing vegetables and fruit from overseas with New Zealand produce and calling it Made in New Zealand.
Okay so what's wrong with that? A lot!
We are exporters ourselves so know quite a bit about what is and isn't allowed. We have strict rules about what spray or products we are allowed to use if we are going to export kiwifruit or avocados.( and it has to be labelled ) Why therefore are we in New Zealand importing fruit and veges from China, South America, USA and Vietnam, into the country that has been sprayed with chemicals we are not allowed to use here.( food tested had one of 4 chemicals prohibited here. ) Last year NZ imported $700 million of fresh fruit and veges . $63 million from China -( garlic, pears and grapes ) . Supermarkets are now labelling ( mostly ) where fresh fruit and vegetables come from.
What is astounding and I agree with Alan Emerson here is tinned and frozen vegetables and fruit can just be labelled Made in New Zealand and have ingredient from anywhere in it cause it was mixed and canned or frozen here in NZ.
Apparently Talleys are the only frozen veges that are grown in NZ. PRODUCT of NEW ZEALAND is what the label has to say to tell us it was grown in New Zealand.
More and more food from other places are being shared around the world because of free trade agreements. White ware; clothes; shoes and wine already have COOL labelling. Time for all our food products to be labelled with the truth, so we the consumers can have the right to know and choose for ourselves.
It is such a good reason to grow just as much of our own fresh fruit, nuts and vegetables as we possibly can.
There are 7000 growers of fresh fruit and vegetables in New Zealand, many of them selling their produce at a loss - that can't last for long can it? Supermarkets are apparently still adding 100% mark up and in rare cases 800%. Can that be true? If it is, no wonder Local and Village / Farmers' Markets are proving to be so popular.
Do you have an opinion about any of this?